Every year people prognosticate the beer trend for the coming year. Last year turned out to be the rise of the fruit beer, especially the fruit IPA as everyone hoped to deliver the next Grapefruit Sculpin to the market. Even Dogfish Head retired the original hop forward fruit beer, Aprihop, and released Flesh and Blood in its place.
Despite it not coming true, for the past several years people have been proclaiming it could be the year of the craft lager or the session beer. In some ways this is the year of the session beer if you look at what package it comes in. Since we are already a third done with the year I'm not really predicting the future much, but one thing is certain - The hot trend for 2017 is the 15 pack. It all started with Founders All Day IPA in 15 packs in 2014, and as their sales have skyrocketed every brewer is ready to hit the market with their own variation to stay competitive.
I can't say that you heard it hear first, but 15 packs of cans are the hot trend of 2017. Fruit beers are hanging on strong, but they will start finding their way into the hot packaging of the moment to stay relevant. Considering many of these beers in 15 packs are session beers there could be an argument for it being the year of the session beer but many of these beers were already wildly popular before the 15 pack. What is making them brewery flagships and sales leaders is competitive pricing in a package formerly reserved for national macro breweries.
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